The Basics of Localization

localization-globeUnderstanding the basics of localization is advantageous to your business. It provides a foundation for investigating and expanding into new markets. It helps you recognize and translate mistakes the business should avoid. It can improve your speed to market, increase relevancy via customization, and improve targeting, personalization and the ability to reach local prospects.

The first consideration about localization a Los Angeles internet marketing company would advise is you have to know your end users’s needs. Understanding this, you are better able to meet specifications based on traits and locales in acceptable and error-free ways.

Despite that complexity, localization can be navigated and learned with proper consultation. A Los Angeles marketing agency can identify habits, social cues, and customs of cities and countries. They can help expand regardless of cultures, languages, behaviors and technology. There’s the possibility of discovering localized apps, localized voice recordings, how to translate industry-related devices and a range of other considerations.

Localization management can be complex. Whether it’s an international translation or expansion, or expanding your reach into a new zip code, translation, project and vendor management, and marketing will be critical. Qualified individuals will be needed that have a firm handle of Los Angeles marketing and how to apply it to localization.

By developing basic localization practices through proven, tested processes, one greatly increases their customer base by getting the right materials to targets without a lot of time consuming, costly and cumbersome strategies. But that’s only if the business carefully applies the right technologies and strategies to their operations.


Sticky Web Media is a Los Angeles marketing agency that helps increase visibility in search through localization and SEO marketing.