How to find easy keywords using SEOmoz and SEMRush

New and existing websites and blogs will find this technique useful. In it we look at how to find and target low hanging fruit when it comes to ranking for keywords. Most webmasters will know that there are always a few posts that will rank well, even with just a few links and bring in decent levels of traffic. Every site has them and those are what we are going to identify using these two services:

Step one is to identify at least one site in your niche to analyze for easy keywords. Enter that domain into SEMRush and you will get a report of all the keyword phrases the site ranks for, the page and the estimate amount of traffic. This alone is not enough for us to choose a keyword to target. We need to sort it by the post that is ranked.

Step two is to take that list of posts and enter it into SEOmoz. These lists tend to be big so lookup on how to use the API with Excel. Once you run the posts through the API you will get the magic numbers we are looking for: inbound links for each post.

Step three is to sort this list. There are two ways to go about this, you can either sort it in ascending order of inbound links to see the easiest posts to rank with just a little link building. Alternatively you can sort by estimated traffic in descending order and pick one that you think you can target.

There you go, an easy way to use two tools to build a campaign to target competitors low hanging fruit.

Here are some additional tips when looking for keywords:

  • Singular and plural keywords are sometimes considered different, so optimize for both versions.
  • Use the Google Keyword Planner tool
  • Check your competitors source code to see what meta tags they used
  • Most searched keywords are also always the most difficult to rank for, hence pick less competitive keywords. they would be less searched, but at least you have a chance to rank for them
  • Look for niche keywords few people are using