According to WordPress, there are 73.9 million new posts and 49 million new comments produced on the platform every month. That is a staggering 2.4 million posts on WordPress alone. That is a lot of new content for Google and other search engines to crawl and process. Most commentators say that the bulk of that content is bad. We have heard repeatedly that “content is king”, but what does it mean for content to be considered good or bad?
Bad content is the easiest to describe. These articles are poorly written and are created solely for the purpose of self-promotion. This type of content adds absolutely no value to the reader.
Good content, on the other hand, is harder to decipher. There is probably a gray area between bad and good and very little is probably described as good. Rand Fishkin of SEOMoz came up with a four-step method of identifying what Google likely considers to be good content.
One – It must serve the visitors intent
The content should be all about educating users and helping them solve problems.
Two – Good content must be accompanied with a good user experience
The good content should also be presented well with a user-friendly interface.
Three – Serves content quickly
Page load speeds are important. The site should load quickly and present the visitor with the content faster.
Four – Does it better than the rest
This is where monitoring the competition is important. In order to get more links and rank higher, it must be better than everybody else’s.