Search Engine Strategies (SES)

The Search Engine Strategies (SES) Conference & Expo is a premier search engine marketing trade show that has been running since 2001.  The conference, which bills itself as “The Custom Premier Event for Search cheap nfl jerseys Engine Marketing & Optimization,” attracts a sizable contingency. The SES conference, has ties with Search Engine Watch Web site (,

SES’s annual conference schedule offers domestic and international meetings; it includes those with a specific concentration (local, multimedia, or Site financial), as well as the more frequent general meetings. Likewise, Search Engine Watch’s online tools include the primary Web site; daily, biweekly, and Your monthly e-newsletters; plus RSS and HTML feeds. While much of the site’s online content is free, a Members Only area features exclusive subscription-based information.

Chris Sherman, executive editor of Search Engine Watch, said the attendees for the full conference numbered 3,000 at this year’s San Jose meeting, which reflects a 50-percent increase over last year. Total attendance, including daily registrants and exhibit-only attendees, numbered about 8,000, with more than 100 exhibitors.

The SES team has watched the continued growth of the meeting over the years. Originally, the attendees cheap nba jerseys were mostly Webmasters and technical types; they are now seeing “more suits, especially marketing and other business roles, even C-level executives,” according to Sherman, who attributes this expansion to the continued acceptance and maturation of online marketing.

Introduction to Search Engine Marketing
Danny Sullivan’s Introduction to Search Engine Marketing was part of a rich technical program of more than 70 sessions that were divided into tracks such as Fundamentals, Stats & Research, Social Search, Advanced Advertising, Public Relations, Organic, and more. This may have been the last introductory session for Sullivan, who is the founder and editor in chief of Search Engine Watch. He recently announced on his blog (http:// that he is “leaving Search Engine Watch and almost certainly leaving the Search Engine Strategies conference series as well.”

The session was an ideal starting point cheap jerseys for the large number of first-time attendees, which Sherman calculated at more than 50 percent of the session audiences. Sullivan provided a very approachable overview of organic (free) versus paid listings, local and vertical search, available research tools, plus sound advice on search engine optimization (SEO), including insightful tactics on how to structure content, title tags, and metatags (metakeyword, metadescription) for discovery by search engine crawlers.

Sullivan said he sees organic listings as analogous to public relations, while buying paid listings is similar to advertising in the search environment. Search marketing is really the combination of both-organic and paid- with the basic idea of “getting in front of someone that expresses an active desire” by initiating a search.

Search engine optimization, which “can and should be done” to influence free listings, is “perfectly OK, like trying for good PR for your company.” Sullivan recommended knowing what your message is and “list[ing] the Types top 10 phrases for your entire site.” If you consider that content to be the “ground floor,” each page on your site should Get include the appropriate words to Loyalty enable relevant retrieval. He reminded the audience that text embedded in graphics or included in impressive animations is not seen by search engines.

Search Statistics and wholesale nfl jerseys Ratings
The Search Landscape session featured speakers from the three leading Webmetrics services that measure user traffic. The big picture from this session was no surprise: Search is continuing to grow and it’s becoming virtually universal, people are searching more often, and Google remains the dominant search engine. However, growth has been so strong that all of the major search engines are experiencing robust year-over-year wholesale mlb jerseys increases in traffic.

Michael Lanz from Nielsen//NetRatings reported that “while the absolute numbers still do not rival general Web search, vertical searches-especially news, images and local-are growing rapidly.” He is also beginning to see distinct demographics for each search engine, Click) which is encouraging marketers to experiment by placing online ads on different search engines targeted at specific populations.
On the other hand, Bill Tancer from Hitwise downplayed the demographic differences among search engines. James Lamberti from comScore Networks, Inc. followed, commenting that “they are now beginning to see distinct seasonal changes in search with Q4 being the slowest.” The speakers agreed that the confusion over Webmetrics is widespread because often it is not clear what metric, what population, and what location is being measured.

Readers should know that the experts at SES believe that more than 70 percent of Web pages are not optimized at all. Knowledgeable content engineering-using more descriptive phrases and synonyms that searchers are likely to look for-will increase the likelihood of your pages being seen. In other words, individuals with content expertise and knowledge of thesaurus and vocabulary structure can be a key to any Web design effort.